Our story.

Wallace & Co. is more than just a fragrance company. Since 2016, we’ve created bespoke wellness products using only the highest quality materials for some of the world’s most iconic brands.

We got our start in Dubai in 2015, when co-founders Dennie Wallace and Carl Bailey brought together their corporate gifting, branding, and operations expertise. It wasn’t long before Wallace & Co. became a reality.

Since then, we’ve expanded to include new partners and premises. We’ve created tens of thousands of candles and fragrance products that can be found in some of the UAE’s finest retailers.

We’re a local, sustainably minded company. What does this mean?

We were born and made in the UAE – and our products are, too. From creative services and perfumers to distribution and freight, we source our talent locally. And we’re consistently working to reduce the impact our packaging has on the planet by focusing on material stability, sustainable production, and reusable or recyclable materials.

Our products contain just a few clean ingredients, formulated in Dubai so that we can manage quality. We evaluate their effectiveness, stability, effect on the olfactory glands, and the environmental impact of harvesting and processing the raw materials.

The result of all of this is beautiful wellness products that we know you’ll love. That’s Wallace & Co.